April 28, the second industry award in recognition of China Great Hall of the General Assembly held in Beijing, Bosideng Company Ltd. were among China industrial awards. This is not only the whole textile and garment industry, is the first honor of domestic consumer products business. Bosideng became the sole owner of industrial manufacturing in the world famous brand in China, China National Quality Award and three national industry awards honor brand. In practice, to highlight its brand strategy, excellent management and independent innovation achievements and vitality of industrial sectors in the country have a benchmark role models.
< br /> 2011 年 4 28, in the second session of Chinese industry awards in recognition of the meeting, President of the Federation of Industrial Economics Xu Bosideng award
2011 年 4 月 28 日 Award in recognition of the Second Conference of Chinese industry , the former NPC Vice Chairman, Honorary President of Engineering by the joint chairman of high-Tak Hong Gu and Bosideng photo industry awards by the State Council of China approved the establishment of China top industry awards, led by the China Federation of Industrial Economics, organization of 10 national industry associations (Federation) jointly implemented. CPC Central Committee and State Council attaches great importance to the “make hina Industrial Awards truly become the most influential industry awards,” the instructions. Awards for carrying forward the national spirit, establish a benchmark enterprises and promote the majority of industrial enterprises to take a new road to industrialization, the formation of a number of excellent core competitiveness of Chinese brands, with significant and far-reaching significance. Award is divided into Chinese industry and Chinese Industry Grand Prize Award in recognition of two levels of awards, review adherence to the “small but efficient” principle, subject to declaration, recommendation, review, approval, publicity and so many strict procedures, and ultimately submitted to the State Council approval award.
alumni to speak at the moment, NPC deputy and chairman of the high Bosideng Dekang emotions, difficult to restrain. He said emotionally: “China industry needs innovation, the Chinese fashion brand called Star. Bosideng honor of Chinese industry awards, is a society of China own clothing brand recognition and recognition, upgrading and development of textile and garment industry is also a great encouragement encouraged. This is not only the glory of all time Bosideng people, is China textile and garment industry as well as the pride of a traditional manufacturing industry, he said, China is the largest brand in the 21st century, the rise of China and the original brand the northern faceRevival close associated. Entrepreneurs in China brand and have a high degree of honor, sense of mission and responsibility, and strive to do good, excellent, ethical corporate citizen. Bosideng will be dedicated to building quality and innovation-based storage soul to the quick response, energy, social responsibility for the implementation process, the our in one and has the advantage of a good brand of eco-clothing brand, leading Chinese clothing brand to the world.
Verily, textile and garment industry in China, which companies do not seem to have maintained such as Bosideng lofty sense of honor, not as high Dekang entrepreneurs who continue to maintain such a strong sense of mission. Bosideng, the 1976 consists of 11 farmers, 8 village started sewing machine sewing group, after 35 years of sustained innovation and development, down jacket in a narrow category of business to create a world-class scale and “Made in China” brand miracle: Bosideng down served 16 years ranked champion in China, its brand portfolio (Bosideng, Snow Flying, Compro, Bingjie, etc.) of the domestic market share of 40%. eiderdown clothing market share of global total annual output of 1 / 3 of foreign trade in recent years business continued rapid growth. 2010 sales revenue of over 15.8 billion, up 43.6%; profits of 2.272 billion yuan, up 44.4%; export value of 185 million, an increase of 16.3%. into 6 large modern production base, to attract direct 28,000 staff employed, successfully boosted the rapid development of downstream industry chain, to help hundreds of thousands of common prosperity. Bosideng brand in the United States and Europe set a good image quality in high-end, realized from the “people cards” to “brand “Evolution.
one attached to the global apparel market, breaking the” Made in China “cheap paradox; one and then the duck farmers, promote the common prosperity of hundreds of thousands across the country. In China garment industry flourishing nearly two decades of development process, from the irreplaceable Bosideng oriented role model. the most valuable is that, as a banner of textile and garment industry, Bosideng always flaunt their innate brand awareness, brands, original design and innovation, the successful development of the market share in developed countries had their own place. It is not yet out of the value of the depression of the Chinese garment industry to the world and even China, a trip that can be used as reference successful path.
own brand, original design: the two ends of the value curve to speak
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brand strategy is the core competitiveness of Bosideng maximum expression. Over the years, the company continued to establish a brand image, rich connotation of the brand, building brand culture, the creation of private enterprises to implement brand strategy, brand nurturing a miracle: now has a world famous brand in China Products (Bosideng down jacket), 5 known trademarks in China (Bosideng, Snow Flying, Compro, Bingjie and Hong Yu), 2 national export the exempted goods (Bosideng down jacket, down jacket snow fly ). Bosideng to multi-brand, targeting different segments of the market area is the implementation of winter clothes “for a multi-brand” the most successful business marketing strategy. published in the China Industrial Information Center released the 2010 national market sales of similar goods Ranking in the Chinese market champion Bosideng Down reelection, the snow flying in second place, Compro ranked fifth, seventh, Bingjie, the company firmly established portfolio of brands lead the market. Today, people mentioned Down, you will naturally think of Bosideng, a Chinese business practice, strategy-driven model category of the best brands.
garment manufacturing industry is not only a foundation, a more creative fashion Genes, the design innovation has become the most wealth in the garment industry value chain strength. As early as the beginning of the brand established, Bosideng is established to design a brand name of innovation-oriented projects, has set up Chinese clothing design center Compuware Corporation , Shanghai Bosideng design and development center, product research and development center in Jiangsu Bosideng institutions, to explore potential reuse of a group of young design talent. In the winter of China leaders in the field of fashion, “China top ten fashion designers,” under the leadership of Zhu Lin , Bosideng designers first to “fashion down” the concept of the field of implant down jacket, change the traditional “thick, heavy, swollen” style down jacket is set “Hail fine, pure,” as one, simple close of the winter fashion. Since 1997, Bosideng close cooperation with the China Fashion Designers Association, the sole representative of China for 15 consecutive years of winter clothes fashion trends, the bloated simple “bread service” into the global fashion industry one of the important fashion symbol. Bosideng annual development of the new section 400 down jacket, down jacket to lead the Chinese fashion, leisure, sport of change.
technological innovation, reform and improve: to create a new recycling traditional industries pattern
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Bosideng innovative use of technology to speed up transformation, optimizing product mix, build international manufacturing quality. batches several companies from Germany, Italy, Japan other countries to introduce world-class testing equipment, raw materials, down processing equipment, special sewing equipment, automatic filling cashmere computer equipment, and GGT / CAD, CAM computer design automated cutting systems, hardware facilities and equipment in the domestic counterparts in the advanced level. and in connection with NIKE, BOSS, TOMMY, GAP, ELLE, TheNorthFace international brands such as devote themselves to learning the process of cooperation, and promote the level of production management and technology with international standards. Bosideng Down successful ascent of Mount Everest, expedition to the South, the North Pole, Challenge the World “Three Poles” cold. February 23, 2006, Han Xiaopeng wearing a ski suit Bosideng realization of China at the Turin Winter Olympics gold medal snow sports, winning ski suit worn by the international Bosideng Olympic Museum. These events in the history of Chinese clothing has symbolic significance, it shows that at the technical level of Chinese clothing has been reached or exceeded the international brand. December 2010, Bosideng and cooperation in Suzhou, Tianjin Polytechnic University to build national post-doctoral research station, research and development to meet the military security, disaster relief, demand for athletic and other special occasions, special winter clothes, and strive to achieve a comprehensive high-end products made of cold.
Bosideng actively supported and led industry technical standards, expanding the influence and voice of enterprises. Currently, the company has 42 patents, has undertaken to support from the Chinese Academy of Sciences Hundred Talents key research projects, national scientific and technological projects and fifteen 863 sub-national, in 5 national standards, two industry-standard drafting, revision, direct development of technical standards for 218 types of enterprises. August 2007, the National Standardization Technical Committee garment down clothing at the Technical Secretariat of the Commission settled Bosideng, marking the wave Secretary Amendment of National Standards board as the leader. July 2010, the sixth series and code size ISO/TC133 clothing meeting international standards established by China and South Africa to “United Secretariat” in the form of commitment ISO/TC133 Secretariat work, and the revision of relevant international standards. Bosideng settled in China in a positive commitment to the Secretariat work to promote the international standardization of Chinese clothing has made a historic breakthrough.
“Twelve Five-Year “period, Bosideng will continue to explore with professional organizations, research institutes, diversified cooperative model to promote the production and research closely. while actively promoting information technology, network and e-commerce platform to strengthen the design clothes and goods volume statistics, the production of goods, logistics and other supply chain management and decision-making.
times, resource integration: building competitive modern industrial system
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